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24 Nov 2016
context - best art schools in the world
Context in your art portfolio

To demonstrate that you're looking at others artists and designers work is essential if you're wanting to get into some of the best art schools in the world.

We talked with 2 mentees this week about the section of your portfolio that many colleges/unis call 'context'. This is putting your work in context in the bigger picture and world of art and design.

The colleges/unis want to know that you are looking around you in the contemporary art and design world for ideas, inspiration and generally aware of the 'scene'.

If you're not looking at other artists and designers and you're working in a little bubble in your school or bedroom then this is not expanding your creativity. It's enriching to see who is out there, what materials they are using, what subject matters they are making creative comment on. It shows that you're inquisitive and open to ideas and this may have a huge impact on the direction of your work.

Your sketchbook is a good place to gather images of other artists' work but it is important to make it clear that it is NOT your work, as it can sometimes get confusing and be misleading. It can also work the other way for you, in that the college might think that your work is actually someone other artist's, if it's not clear, therefore you're doing yourself a real disservice.

If you haven't already started using Pinterest then I suggest that you do. It's a great way to save the artists and designers work that you discover on your travels online. You can organise them on boards for categories such as drawing, painting, pattern, interiors or whatever you like.

And as it's a 'social' platform, you can also share and repin from others that you follow.

So why not follow Portfolio Oomph? We have some great boards on sketchbooksdrawing and much, much more. There's also a board for each eBook were we talk about specific artists. Please like and share away – it'll make a huge difference to your work. Just ensure that whenever you 'pin' something that you have the artist's name in the description below.

Happy pinning and best wishes for now!

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